26 Sep 2018

Why Your Business Needs a Mobile App: Questions to Consider

Mobile AppsMobile is fast becoming the future of the web, writes Vik Patel on Forbes Magazine. In a study by digital media agency We are Social, 88 per cent of Australia’s population are active internet users. From this number, 96 per cent utilise their mobile phones to access websites, social media and apps.

Your business needs to be at the forefront of digital technology to reach more customers who are then better able to take advantage of the products and services you offer. Here are some questions you need to consider when you’re thinking about building a mobile app.

Is your website mobile-friendly?

Before hiring the services of a mobile app developer, you need to take stock of your company’s website and how it looks on mobile devices. Responsive web design can make or break your customer’s user experience. When your site is optimised for mobile, it makes viewing and navigating your website easier across all screen sizes and platforms.

Will it solve a problem that your customers have?

The role of technology is to solve all types of problems. However, some mobile apps seem like a solution that is in search of a problem. Think about your customers’ pain points and how your app can address them. That way, you can be sure that your mobile app will have high functional value and not be just an accessory.

Do your competitors have apps?

Check to see how your competitors are doing. If they offer an app, keeping tabs on statistics like downloads and reviews gives you insight into how consumers receive their app.

Be ahead of the game by providing an app that offers similar, if not improved, functionality.

Investing in a mobile app for your business provides a much higher value proposition than that of customers accessing your website through their smartphone browsers.

Several mobile app developers based in Australia will be of service to your company. They know how to reach your market best and create a mobile app for your business based on your branding, market and specifications.

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