17 Mar 2018

The Importance of Social Media in Content Marketing Strategy

Social media sites displayed on screenWe all know that content marketing is slowly making its way to the top of the most effective digital marketing methods and are helping business owners engage with their customers more effectively. Social media, on the other hand, is perceived as something different and separate from content marketing. In reality, it should be seen as a supplement to develop content marketing strategies further.

Digital marketing agencies, like those in Utah, specialize in search engine optimization and other online promotional tools. These should go hand in hand with social media marketing. Still, people get often confused between the two. The easiest way to look at it is that content is necessary to drive social media, and social media can help increase content marketing traffic.

Here are some questions to ask yourself if you truly want your social media content plan to succeed:

What is the goal of your website?

You need to have a reason why you publish content. There are content creators whose goal is to “gain more followers.” While this is a reason for publishing content, it’s not a good one. Your reason should be directed towards what your viewers can gain from your content.

Are you addressing a current issue?

A common mistake content creators do is to make their blog posts too generic, which will not engage their readers because they’ve probably read something similar before. Your viewers will be much more interested if your posts are related to what’s going on right now.

Who is your audience?

This question is closely tied to the goal of your channel. If you want to promote delicious vegetarian recipes, for example, your audience should be the vegetarians. Furthermore, make sure that you’re reaching a highly engaged audience.

Do you have buttons for social media sharing?

The act of sharing your content with others should not be a tedious task. If your followers will need to copy and paste your URL just so they can share it others, chances are they won’t. A simple “share” button should do the trick.

How often will you be publishing content?

Content marketing rock stars have different blog post velocities. If you truly want to maximize the full potential of digital marketing, you need to have a clear plan on how many posts you need to publish daily or weekly, and what time you will be posting. You also need to find out if there are significant increases in your traffic on certain days.

An effective digital marketing will make use of SEO, utilize images, and publish relevant content. However, if you want to fully maximize your potential as a content creator, keep in mind that people from across the globe spend more than two hours on social media accounts. Use this to your advantage by pushing your content directly to your audience with social media.

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