25 Oct 2018

The Basics of Writing an AVP Script

Woman editing videos

Woman editing videosTo make your brand stand out, you will need to make audio-visual presentations part of your marketing effort. They can be a corporate AVP, a video explainer, or even a short ad for your social media campaign. But half the battle is writing the script, which many marketers usually take for granted.

Before you start your bidding for corporate video production agencies in Denver, you need to perfect the script first. The elements are not always that difficult to learn. But before you get too creative, you need to learn the rules first. Here are some of the things you need to keep in mind.

Keep it short

The very first rule of copywriting is that you need to keep things short and sweet. You have to make sure that the essence of the video is captured in the first 30 seconds; everything else and the details will follow. Keeping it short is just rational, knowing that online viewers have a lot of distractions.

Make it relatable

Making the script relatable may sound vague, especially if the brand or the philosophy you are promoting is too niche. If that is the case, you can still make the script sound relatable by speaking the language of your target audience. Do not be too technical. Use simple words, especially if what you are writing is an explainer or a manual.

Be descriptive

If the project gives you some room to be creative, you should go for descriptive words, as these are usually engaging. But do not be too flowery or too poetic, as it will surely turn off your audiences, and the material will come off as pretentious.

These are just some of the things to keep in mind if you are planning to write an engaging AVP script. You ought to work with a reliable copywriter if you want great results.

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