Marketing used to be a linear journey with the customer’s predictability passing through a particular stage at a time as follows; awareness, interest, desire, and action.
However, the modern funnel as designed by experts at digital marketing agencies in Massachusetts makes a looping trend full of dynamism. Check out the three stages below.
This stage carries the “see” category of people in the market who usually are the largest audience. At this stage, most people do not need the particular product just yet, or they are not aware that they need it. At this stage, you need to create a connection with your buyers and make them aware of your products and how they benefit them.
Middle of the Funnel Stage Strategies
Once you make your audience aware of their needs and the product that you are marketing, they shift to the “think” stage. This is the hardest bit of the marketing strategies since it involves plenty of customer research and reviews. Thus at this stage, put up your authority and get the customers to your website. This can be through video marketing, SEO, Email marketing, & PPC search ads.
Bottom of the Funnel Stage Strategies
This is the final stage of the purchasing process and is characterized by the purchase, care for, and the clientele building loyalty strategies. Your content triggers a customer into action at this stage. It employs SEO, email, and PPC.
While the above strategies may seem like a lot to wrap around your head and take them in, they play a role in the growth of your business. If you understand the whole process, you will be careful to keep and enhance the strategies that work for you and eliminate the ones that do not work for your business. However, the best thing is to leave it to a professional to help you fix it.