According to a survey, approximately 60% of small enterprises already have their own website. Among them, about 12% also have their own Facebook pages. If you’re one of those, you might be wondering if your website is generating the leads you need or if it’s working at all.
If you suspect that it’s not doing its job, here are some of the reasons. If you’re guilty of these culprits, C1 Partners and other experts say that it may be time to look for a new web design company in Denver that can help you.
Your landing page is too cluttered.
Contrary to popular belief, you don’t need to put all the important information on the landing page. Look at a professionally designed website. They don’t clutter their landing pages with unnecessary information. If your landing page is cluttered, you end up confusing your visitors, slow them down, or worse, annoy them to a certain degree.
You don’t use the right images.
If you notice, many websites now offer royalty-free images. This is because more small and medium businesses are creating their own websites, but they don’t have the budget to create their own website images. Therefore, images are important elements of your website. They set the tone, they generate interest, and they tell visitors what you want them to do and what you can do for them. If your website doesn’t have the right and sufficient amount of strategic images, you’re not doing your website good justice.
You’re not telling your visitors what to do next.
The call-to-action is important because it tells your visitors what exactly you want them to do after visiting your website. Do you want them to subscribe to your mailing list, try a free service, get a free product sample, or share content on social media? If you don’t have a clear call-to-action copy, then what’s the point of having a website at all?
Now that you know what could be wrong with your website, it’s time to get into action. If you already have a web developer, maybe it’s time for a second opinion. Do keep these in mind if you want to update your website soon.